There is a gap between urban and rural brand aware

2022-07-26
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There is a gap in brand awareness between urban and rural areas in Hainan. Moreover, consumers are also cautious about buying lamps

Abstract: after a period of visit, it is found that the brand awareness of dealers in Hainan cities is higher than that of dealers in villages and towns. Now, the brand awareness of lamp dealers in cities is becoming stronger and stronger, because consumer groups have requirements for product quality

after a period of visit, it is found that the brand awareness of dealers in Hainan cities is higher than that of dealers in villages and towns. Now, the brand awareness of lamp dealers in cities is becoming stronger and stronger, because consumer groups have requirements for product quality. Many consumers will search for common sense about LED lamps on the Internet before buying them in physical stores

Hainan lamps and lanterns market

many consumers will have a stronger brand concept. According to a dealer in Haikou AUP, many consumers have learned to watch the strobe of lamps and lanterns with cameras since the video of lamp quality problems was broadcast on CCTV on March 15. Now many consumers will test whether the lamps are qualified after entering the store. Many miscellaneous lamps and lanterns do not achieve constant current and constant voltage, so the lamps and lanterns will have stroboscopic phenomenon. Therefore, it is believed that in the future, the national standards will be higher and higher, and the threshold will be higher and higher. In this way, the survival of miscellaneous brands will be more and more difficult

Hainan lamps and lanterns market

now, there are many brand lamps and lanterns stores in the building materials market in Haikou or Sanya. There are many brands such as Rex, AUP, Sanxiong, fozhao and autran. Many dealers will choose the brand first when entering the new market. If they don't have a good brand in their hands, they don't dare to enter a new market at will

however, lamp dealers in Hainan township market have very poor brand awareness and store image. Lamp products are placed casually, just like a dish in Northeast China - Northeast stew. The store is like a grocery store with wires and cables, hardware tools, bathroom, sanitary ware, lighting, switches, etc

Hainan lamps and lanterns market

during the visit and investigation, it is found that in Hainan Township markets, many building materials manufacturers have just started building materials in the past two years because many of them have just been developed, and they do not know anything about lighting. Wholesalers in Haikou come to do business. Township dealers will choose whichever is cheaper and systematically study the effects of molecular weight of polylactic acid polyols, chain extenders and types of isocyanates on performance (RSC advances, 2016, 6, 17888 (1) 7895; Chinese Journal of polymer science, 2016, 34 (7), 901 (9) 09; Journal of bioengineering, 2016, 32 (6), 831 (38), without any brand awareness

in addition, in the township market, the local consumption level is limited, the level of cultural knowledge is not high, and many consumers do not have brand awareness, which leads to the whole township market selling groceries and bargains. Therefore, it is very difficult for operators of many brands to develop the market in the township

1. keyword acquisition

due to the limited local economic level, the township market and consumers in Hainan do not have a high awareness of the product brand. In the future, the prospect of the township market will be very large. With the development of the local economy by the government and major real estate developers, the overall consumption concept will develop

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